BNI News

GIVERS GAIN - The Philosophy of BNI

Since the 1990s, small businesses owners have found they face an increasing number of issues, especially in the area of building trust with customers. Both new and existing businesses face this particular issue. The most effective way to earn trust is through customer referrals.

The Givers Gain philosophy, when applied to small business networking, helps business function at their best, as the groups works together to give each other bring in new customers. When people focus on others instead of themselves in business networks, it will create an image of one who helps other people. Others will in return want to help them. Thus the Givers are also Gaining from the experience. Since this has been a proven, positive way to improve your business, many of the small business networking organizations have adopted the idea of "Givers Gain" as their motto - Most especially BNI.

The Hoos Hoo Chapter of BNI in Charlottesvile, VA takes this concept a step further by the motto: "Unus pro omnibus, omnes pro uno — One For All And All For One". While this phrase is perhaps better known as being the motto of Alexandre Dumas' Three Musketeers, it applies to the Charlottesville BNI chapter as well. We strive to support each other in achieving our goals - both in business and as a chapter. When we help and support each other, everyone succeeds.